It doesn’t matter if you put together the best web site color scheme that has ever graced the internet, if your content is terrible or irrelevant to your website’s, or webpage‘s, main topics than it’s pretty much like throwing your pearls to swine, it doesn’t do you or your potential subscriber/customer any good. So what’s in and what’s out when it comes site content? Well it all depends on your angle, the reason you created the website in the first place. Make sure to keep that in mind because this is what will generate your demographic and your content will follow suit. If you stick with the original purpose and only post content that’s relevant or that can create an analogy like relationship to your site’s main topic, example: a blog about Shopping is to Purchase as a post about Shoes is to Handbag ad. So do you see what I mean? If your blog is about shopping, then you wouldn’t post about travel agencies or host ads about low airline rates unless you shopped in a place that you had to travel to on an airplane.
The design of a website, more times than not, and the layout of a website can either make it or break it. How you use the psychology of website design, when designing your site is up to you. If you use it at all, but it’s worth considering.
First Impressions: Everyone knows that old saying ‘The first impression is a lasting impression’, and the same can be applied to the layout & design of any web page. Think about it, if you went to a website that was unfamiliar to you and there was a whole lot 0f moving widgets, banners, and other distracting graphics on the homepage, each from different categories, wouldn’t you start to feel confused, or overwhelmed as to what the site/web page owner wanted you to take away from all that chaos? Annoyed and frustrated you may barely skim over the page, and then hit the back button never to return again.
So what was the problem? Well, although the media that was featured on the homepage may have been some really good stuff, it was TOO MUCH! That’s where a lot of new website owners and some old ones, make their biggest mistake. They get so anxious to show all of what they have to offer to the world all at once, and they forget that a stressful situation, created by an overflow of content whether relevant or irrelevant, will run people away from their site, like an over the top sales person. A lot of net surfers turn to the internet to get away from the stress and anxiety of their daily lives. So wouldn’t it make more sense to conclude that heaping all your valuable content together into your visitors’ lap, as one big take it or leave lump, will drive your conversion rate down instead of up?
Who? What? When? Where? And Why?: These are the questions pondered by visitors that arrive on a site that doesn’t have an issue with too much content, but too little! When visitors are brought to your site by organic traffic via search engine, press release, etc… they have no idea who you are or what your angle is, you have to show them by means of your web page or website. So it’s up to you to explain yourself, your goal, or purpose for the website, in the quickest and most simple way possible.
Never would you want to over stimulate your visitors or potential customers, causing them to be confused and uncertain with too many widgets or advertisement banners, but you wouldn’t want to have so little that to the point it seems like your site or business is under-qualified either. All you need on your homepage are the basics, introduction; some photos; and your slogan. Having some white space on your homepage can be a good thing, how you arrange these elements on your web page is the psychology part of things.
Color has Been Underestimated: Color scheme, an underestimated part of website design, could be your key to success. Did you know that different colors can invoke different emotional reactions? Yeah it’s true, if you do the research, certain colors can change the mood of just about anything. Take Green for instance, it has a strong emotional link to the feeling of safety and relaxation. Red, is a very emotionally intense color, depending on the amount of usage and the shade, it can either invoke a feeling of caution or quick impulse (like the quick impulse you exhibit when you gamble or make a bet) or a feeling of distress, as if danger were lurking somewhere nearby. Orange is not as intense as red, but still it can hold its own, so-to-speak, when attention is up for grabs. It invokes a sense of urgency without stressing the person viewing it, but the wrong shade of orange can invoke a sense of caution (think of traffic cones and warning signs). Yellow, invokes a feeling of warm, pleasant, and cheerful feelings. Purple, has been around for centuries used to identify royalty or high rank, ergo invoking a sense of dignity or importance. Blue, invokes a sense of stability & can sometimes symbolize wisdom, confidence, and trust. Last, but not least Black, usually it’s associated with something negative, but it can also invoke a feeling of depth or perspective, think of art inspired of an abyss or a black hole.
Now that you’re in the know, it’s time to put this knowledge to good use. Applying the above color guidelines, can really make-or-break your own site. Here’s how:
- Red and orange, are great colors for links, buy now and subscribe buttons, or just to draw attention to a specific thing on a web page.
- Green and yellow, are good colors for relaxation and harmony so they would be great to use on headings or subheadings. (Too dull of a shade of yellow can read as caution.)
- Blue and purple, are great colors for backgrounds because they carry a sense of stability, wisdom, confidence, and dignity.
- Black, should be combined with some other intense color in order to pull it off as something mysterious and clever that would entreat visitors to dig deeper into your site (although curiosity did kill the cat, LOL:D) rather than something negative.
All in all, simple is the best way to go for sites that host some form of media or widgets, and don’t be afraid to categorize corresponding media on other pages and then post a link menu on the homepage connected to each different web page. Remember, less is more and that doing too much on your homepage will make potential customers or subscribers stare at your site like a deer in headlights then run away when the come to. Too little and they will feel the way Patrick Star would look if he were asked to add 2+2.
* I found the color definitions on Dictionary.com
Cool sites for online merchants:
Website Branding, what is it and why use it? Dictionary.com defines branding as, a kind, or variety, of something distinguished by some distinctive characteristics. So if you take that and apply it to website strategy, then you get a plan for action that will not only improve website stickiness, but will start to gain the trust of your visitors as you continue your web presence.
Now that we established the why, here’s the how. From what I’ve been learning over time it has become crystal clear that you not only need to choose a web domain that is unique, but also, easy to remember, and has been SEO’d (incorporating specific keywords relevant to the kind of traffic you want to attract in your URL) if you decide to skip this step when building your website brand it’ll be like throwing your pearls to swines because the amount of conversions or participation (depending on your website) won’t match the amount of clicks you get in any way. I had to learn that the hard way.
Incorporating keywords into your website URL address is one example of how you can go about branding your website, but there are other ways too. Take polls for instance they’re powerful branding tools because they allow your customers, visitors, readers, or whatever to express their opinions with the click of a button and i’m sure that we’ve all had at least one friend to refer us to some crazy or hilarious poll they took and when we get to the website we end up getting side tracked exploring every inch of the site, you get so distracted that you end up never even taking the poll, which is why you went there in the first place. But now you’ve found this new site and all your impulses drive you to tell someone else about the site, then they go check it out, like it, then they go tell some people, etc… get the picture? Good.
If you’re looking to engage your readers or customers (which you should be) more than before video or audio is great for doing this. When it comes to video embedded video is the best way to go because it’ll be easier than having visitors wait for some video player to buffer the video and then stall and then play. If you can try your hand at creating your own video to explain your website/blog/or product (45 seconds or less) and make sure to include a call-to-action type theme throughout the video so that your viewers will see that the video has an overall purpose and hasn’t just wasted 45 seconds of their life they won’t ever get back. Audio, can do the same thing, but since audio it is an unexpected event when you visit a website try to keep that short otherwise you risk deterring your visitors.
Photos, something I never knew until much after the fact was that simply adding a photo gallery to your blog or website will increase visitor participation by far! Besides photos can be linked to other pages on your website and will give you the option of receiving photo search engine traffic like Google Images or Yahoo Images that index pictures on for different websites and will help boost web presence.
Games, next to having polls and photo galleries are games! Who didn’t like playing games when they were a kid and now that they’re all grown up that option is rare. So take advantage of that by accessing what age bracket you believe to be the most likely to make a purchase or contribution on your website and then look to embedding games that have become very popular among them. If you have no idea what age bracket your target audience is in then don’t be ashamed to go the safe route, you can’t go wrong with Mario and Pacman. Not to mention the additional traffic you will get from search engines when someone looks for a vintage game that you host.
Last, but not least tickers. These are those scrolling sentences across the top or bottom of a website that gives information on a certain topic. Using tickers are easy ways to inform your readers about other information on your site that would be of use to them or they’re scroll info on a topic closely related to the main topic of your site, preferably a website affiliate of yours so that way you’re not losing revenue.
Well I’ve been talking about building web presence this whole time because A Strong Web Presence = Good Reputation for your website = Instant Branding of your website. Think of it this way would you buy from a website or contribute to a site that did have any website connections or “web presence” likely not.
Let me know what out come you have after applying these techniques.
p.s – If you can’t find embeddable content widgets are the next best thing.
See Article: Blogging For Profit