Take the Guess Work out of E-Commerce Design

You hear a lot about the science, mechanics or overall genius of web design, and although this information is good to have in general, it raises a very vital question as far as online merchants are concerned. How does all this info convert onlookers into paying, or repeat, customers for internet merchants?

When the time comes for a business to begin the process of building an online presence for themselves, many people would assume that web design and e-commerce design are one in the same and then clump them together as if it were a package deal. But is that the case? Are they one in the same or is there more than just a slight variation between the two?

What’s Difference Between a Website Design and an E-Commerce Design?

Web design, generally refers to the look and feel of a website that’s hosts information. While e-commerce design, refers to the functionality and ease of use of an online storefront that hosts a product. Choosing which would better suit your needs is one of the most important aspects of taking your business viral. So how do you know which is best for your business?

Due to the fact that both e-commerce sites and websites both have web pages, some may become confused as to the unique purpose that each of them serve. As noted by Dictionary.com, essentially a web page is a single hypertext (instructions that your web browser uses to assemble a web page on the internet) document on the web. This being the case, simply because two sites both consist of web pages, as do all sites on the internet, that doesn’t mean they serve the same purpose or that they are one in the same.

An electronic commerce (aka e-commerce) store, allows its owner to host and showcase store inventory(or products), process several kinds of online payment and allow a business to sell to customers anywhere in the world with very little, if any, necessary contact with the customers. A website, allows its owner to acquire something like an information hub, or resume if you will, for their business, which would give, information about what services they offer, business policies, showcase past client reviews, as well as a way to get in contact with the establishment.

Preparation, Precaution, Prevent

Owning an e-commerce store is about more than just showcasing and selling products, it also involves engaging customers and maintaining customer satisfaction by taking a few simple precautions:

  • Site Policies: Do you have them? Having a whole web page specifically for store policies and business procedures, is a must to start the foundation of trust with potential customers. Be sure that your policies are clear cut, covers all vital aspects of your business, are easy to read and understand & don’t forget to add contact info, or a link, that customers can use to contact you with more questions. Try to keep typos to a minimum too.
  • Contact Us/Me: Contact forms don’t necessarily have to have an entire web page it could easily serve its purpose sharing the About Me or Us page so long as you have one. Or some other way for customers to get in contact with you. If you’re uncomfortable with giving out your personal email, why create an email specifically for your business. Signing up with a free email service to collect & host customer emails such as Kontactr, will also do the job very well.
  • Product Wait-listing: Not many well known online stores offer this service, let alone the smaller ones. So this would be a great way to set your store apart from the crowd, and allow customers to request to be put on a product wait-list to get an email alert when a sold out item they want will be back in stock. That way you keep contact with a larger percent of your visitors, which could really, boost your conversion rate. I really like the form widget offered by Hot Web Tools, it’s a free service that allows you to create your own form in 3 steps, then you just copy and paste the HTML code into your site page and you’re done! Click Here to see a sample of the product wait-list form.
Running your own e-commerce store is not that scary, so long as you prepare for the unexpected with site policies and take precaution not to ignore the simple things like keeping contact with both potential as paying customers, you will have prevented falling to the same downward spiral the same as many who came before you.

What is Web Content & Why Should You Choose an Overall Main Topic and Stick to it?

We’ve talked about branding and building web presence, and we’ve just talked about the Psychology of Web Design so what’s next? It’s your Blog content.

It doesn’t matter if you put together the best web site color scheme that has ever graced the internet, if your content is terrible or irrelevant to your website’s, or webpage‘s, main topics than it’s pretty much like throwing your pearls to swine, it doesn’t do you or your potential subscriber/customer any good. So what’s in and what’s out when it comes site content? Well it all depends on your angle, the reason you created the website in the first place. Make sure to keep that in mind because this is what will generate your demographic and your content will follow suit. If you stick with the original purpose and only post content that’s relevant or that can create an analogy like relationship to your site’s main topic, example: a blog about Shopping is to Purchase as a post about Shoes is to Handbag ad. So do you see what I mean? If your blog is about shopping, then you wouldn’t post about travel agencies or host ads about low airline rates unless you shopped in a place that you had to travel to on an airplane.

Hosting Ads:
Since you’re reading this article, then it’s safe to assume that you’re interested in using your blog to generate a steady flow of extra income, so naturally you would host ads that use a pay-per-click or a pay-per-sale/download. But does what kind of ads you host matter? Yes, that’s the key to making any amount of money from per-click or per-sale ads. If the ads that you host on your blog offset your content, by being the polar opposite or they just don’t have any likeness to your content then, they aren’t ads any more they’ve just become space fillers. If you host ads that correspond with your blog posts and website topic then receiving your 1st commission payment isn’t very far-off. The alike the ads are to the reason someone decided to visit your site the greater the chance you have at getting a per-click and/or a per-sale commission!
Finding an ad provider that allows you to customize the ads that you display on your website is what you what you want to look for. I have already included some links to pay-per-click and pay-per-sale/download affiliate sites I found on the internet and checked out myself, these are really good sites for Vloggers and Bloggers. The pay-per-download link is best for vlogs and sites about entertainment or recreation. You get a free trial download for your blog surfers, but still you get $0.70 Per Download, and if they decide to buy a membership package (starting at $4.99) you get commission off that too! The other link I included was for a great pay-per-click affiliate website that allows you to host more than one form of marketing ads like in-text ads, full page ads, banner ads, and as well as a few others. This site pays $0.01 per click & they allow you to set the size, color, and ads you want to display, the number ads to display, and a few other options. Both sites feature of the easiest and fastest ways to generate income with a blog.
What did we learn today?
Blog posts and the ads that you host on your blog are considered the “Content” of your blog, the keywords you use in your blog post titles, site description, and meta tags are considered your “Website Topic”. The characteristics, or details, about visitors that viewed a page of your blog because the keywords used were of interest is your “Demographic” who are people that would be most interested in your content and that you would stand to generate the most income from. Not all ad affiliate sites are the same if you can’t customize your ad details then it’s time you realize you need to get a new affiliate site.
*Keep these things in mind when you’re choosing ad affiliates, blog content, and who you are advertising your blog to.

Psychology of Website Design

The design of a website, more times than not, and the layout of a website can either make it or break it. How you use the psychology of website design, when designing your site is up to you.  If you use it at all, but it’s worth considering.

First Impressions: Everyone knows that old saying ‘The first impression is a lasting impression’, and the same can be applied to the layout & design of any web page. Think about it, if you went to a website that was unfamiliar to you and there was a whole lot 0f moving widgets, banners, and other distracting graphics on the homepage, each from different categories, wouldn’t you start to feel confused, or overwhelmed as to what the site/web page owner wanted you to take away from all that chaos? Annoyed and frustrated you may barely skim over the page, and then hit the back button never to return again.

So what was the problem? Well, although the media that was featured on the homepage may have been some really good stuff, it was TOO MUCH! That’s where a lot of new website owners and some old ones, make their biggest mistake. They get so anxious to show all of what they have to offer to the world all at once, and they forget that a stressful situation, created by an overflow of content whether relevant or irrelevant, will run people away from their site, like an over the top sales person. A lot of net surfers turn to the internet to get away from the stress and anxiety of their daily lives.  So wouldn’t it make more sense to conclude that heaping all your valuable content together into your visitors’ lap, as one big take it or leave lump, will drive your conversion rate down instead of up?

Who? What? When? Where? And Why?: These are the questions pondered by visitors that arrive on a site that doesn’t have an issue with too much content, but too little! When visitors are brought to your site by organic traffic via search engine, press release, etc… they have no idea who you are or what your angle is, you have to show them by means of your web page or website.  So it’s up to you to explain yourself, your goal, or purpose for the website, in the quickest and most simple way possible.

Never would you want to over stimulate your visitors or potential customers, causing them to be confused and uncertain with too many widgets or advertisement banners, but you wouldn’t want to have so little that to the point it seems like your site or business is under-qualified either.  All you need on your homepage are the basics, introduction; some photos; and your slogan. Having some white space on your homepage can be a good thing, how you arrange these elements on your web page is the psychology part of things.

Color has Been Underestimated: Color scheme, an underestimated part of website design, could be your key to success. Did you know that different colors can invoke different emotional reactions? Yeah it’s true, if you do the research, certain colors can change the mood of  just about anything. Take Green for instance, it has a strong emotional link to the feeling of safety and relaxation. Red, is a very emotionally intense color, depending on the amount of usage and the shade, it can either invoke a feeling of caution or quick impulse (like the quick impulse you exhibit when you gamble or make a bet) or a feeling of distress, as if danger were lurking somewhere nearby. Orange is not as intense as red, but still it can hold its own, so-to-speak, when attention is up for grabs. It invokes a sense of urgency without stressing the person viewing it, but the wrong shade of orange can invoke a sense of caution (think of traffic cones and warning signs). Yellow, invokes a feeling of warm, pleasant, and cheerful feelings. Purple, has been around for centuries used to identify royalty or high rank, ergo invoking a sense of dignity or importance. Blue, invokes a sense of stability & can sometimes symbolize wisdom, confidence, and trust. Last, but not least Black, usually it’s associated with something negative, but it can also invoke a feeling of depth or perspective, think of art inspired of an abyss or a black hole.

Now that you’re in the know, it’s time to put this knowledge to good use. Applying the above color guidelines, can really make-or-break your own site. Here’s how:

  • Red and orange, are great colors for links, buy now and subscribe buttons, or just to draw attention to a specific thing on a web page.
  • Green and yellow, are good colors for relaxation and harmony so they would be great to use on headings or subheadings. (Too dull of a shade of yellow can read as caution.)
  • Blue and purple, are great colors for backgrounds because they carry a sense of stability, wisdom, confidence, and dignity.
  • Black, should be combined with some other intense color in order to pull it off as something mysterious and clever that would entreat visitors to dig deeper into your site (although curiosity did kill the cat, LOL:D) rather than something negative.

All in all, simple is the best way to go for sites that host some form of media or widgets, and don’t be afraid to categorize corresponding media on other pages and then post a link menu on the homepage connected to each different web page. Remember, less is more and that doing too much on your homepage will make potential customers or subscribers stare at your site like a deer in headlights then run away when the come to. Too little and they will feel the way Patrick Star would look if he were asked to add 2+2.

* I found the color definitions on Dictionary.com

Cool sites for online merchants:

Building Web Presence Through Website Branding: How and Why?

Website Branding, what is it and why use it? Dictionary.com defines branding as, a kind, or variety, of something distinguished by some distinctive characteristics. So if you take that and apply it to website strategy, then you get a plan for action that will not only improve website stickiness, but will start to gain the trust of your visitors as you continue your web presence.

Now that we established the why, here’s the how. From what I’ve been learning over time it has become crystal clear that you not only need to choose a web domain that is unique, but also, easy to remember, and has been SEO’d (incorporating specific keywords relevant to the kind of traffic you want to attract in your URL) if you decide to skip this step when building your website brand it’ll be like throwing your pearls to swines because the amount of conversions or participation (depending on your website) won’t match the amount of clicks you get in any way. I had to learn that the hard way.

Incorporating keywords into your website URL address is one example of how you can go about branding your website, but there are other ways too.  Take polls for instance they’re powerful branding tools because they allow your customers, visitors, readers, or whatever to express their opinions with the click of a button and i’m sure that we’ve all had at least one friend to refer us to some crazy or hilarious poll they took and when we get to the website we end up getting side tracked exploring every inch of the site, you get so distracted that you end up never even taking the poll, which is why you went there in the first place. But now you’ve found this new site and all your impulses drive you to tell someone else about the site, then they go check it out, like it, then they go tell some people, etc… get the picture? Good.

If you’re looking to engage your readers or customers (which you should be) more than before video or audio is great for doing this. When it comes to video embedded video is the best way to go because it’ll be easier than having visitors wait for some video player to buffer the video and then stall and then play. If you can try your hand at creating your own video to explain your website/blog/or product (45 seconds or less) and make sure to include a call-to-action type theme throughout the video so that your viewers will see that the video has an overall purpose and hasn’t just wasted 45 seconds of their life they won’t ever get back. Audio, can do the same thing, but since audio it is an unexpected event when you visit a website try to keep that short otherwise you risk deterring your visitors.

Photos, something I never knew until much after the fact was that simply adding a photo gallery to your blog or website will increase visitor participation by far! Besides photos can be linked to other pages on your website and will give you the option of receiving photo search engine traffic like Google Images or Yahoo Images that index pictures on for different websites and will help boost web presence.

Games, next to having polls and photo galleries are games! Who didn’t like playing games when they were a kid and now that they’re all grown up that option is rare. So take advantage of that by accessing what age bracket you believe to be the most likely to make a purchase or contribution on your website and then look to embedding games that have become very popular among them. If you have no idea what age bracket your target audience is in then don’t be ashamed to go the safe route, you can’t go wrong with Mario and Pacman. Not to mention the additional traffic you will get from search engines when someone looks for a vintage game that you host.

Last, but not least tickers. These are those scrolling sentences across the top or bottom of a website that gives information on a certain topic. Using tickers are easy ways to inform your readers about other information on your site that would be of use to them or they’re scroll info on a topic closely related to the main topic of your site, preferably a website affiliate of yours so that way you’re not losing revenue.

Well I’ve been talking about building web presence this whole time because A Strong Web Presence = Good Reputation for your website =  Instant Branding of your website.  Think of it this way would you buy from a website or contribute to a site that did have any website connections or “web presence” likely not.

Let me know what out come you have after applying these techniques.

p.s – If you can’t find embeddable content widgets are the next best thing.

See Article: Blogging For Profit

Blogging For Profit, Does it Work?

My Homepage

Who am I?  Why did I start this Blog?  What’s in it for you?…

Hello and Welcome to Blogging For Profit, My name is Jaleesa I have been blogging for the last two years or so and with the way the economy is about a year ago I thought I would give this blogging for money thing a try to see if it was for real.

Blogging for Profit is why I made this blog in the first place I tried it out in many different fashions I tried blogging about technology and how to edit and manipulate blog HTML code and thought that maybe if it got popular enough it would rake in some donations, blogging about games, movies, etc all with so advertisements that never got me more than a bunch of click through’s and only a few pennies to show for it.

So why keep blogging? Why not just give up, get depressed because I can’t find a 9 to 5  job, and then let myself go and over time I start looking like psychotic furby with my uncombed hair, grundy sweats, and no reason to pull myself out of bed in the morning?…I think I’ll let you figure that one out.

Now why am I telling you this because if you stuck in the same rut as I am or just want to promote your blog and earn some ranking power on search engines through free backlinks then Helllooo So Do I! What I purpose is this.. so long as you will respond to my post, comment on blogging for profit as a topic, reasons why you started blogging, and how you plan to approach the blog visitor deficit in an optimistic way, I will allow you to backlink to your non-adult/illegal blog for free(one link per post though) and you don’t have to worry that your participation is going to waste because I will undoubtedly be promoting this very blog! So no worries.

Now I know what some of you might think that backlinking is outdated and doesn’t effect your search engine rank but you go it all wrong! Although it’s one of the first ways to boost search engine rank it’s still one of the most effective and easiest ways to boost your rank on a search engine, don’t believe me then hear it from the experts >Click to see Article< Focus on the paragraph under ‘Search Basics’ Headline then come back and leave a comment on what you think.